✅ The correct answer is:
ask questions about the client’s current situation, desired situation and expectations.
A good guideline for asking your client questions to understand her marketing needs and how you might be able to help her is:
- ask questions only if you did not gather enough information from your pre-call planning.
- ask “yes” or “no” questions to show credibility and avoid confusing the client.
- ask questions about the client’s current situation, desired situation and expectations.
- uncover the client’s pain points so you can use them against her later.