A good guideline for asking your client questions to understand her marketing needs and how you might be able to help her is:

✅  The correct answer is:

ask questions about the client’s current situation, desired situation and expectations.

Question:

A good guideline for asking your client questions to understand her marketing needs and how you might be able to help her is:

Solution:

  • ask questions only if you did not gather enough information from your pre-call planning.
  • ask “yes” or “no” questions to show credibility and avoid confusing the client.
  • ask questions about the client’s current situation, desired situation and expectations.
  • uncover the client’s pain points so you can use them against her later.