You are nearing the end of a successful meeting with a client, when she tells you, “this all sounds really great, but I do not have the budget for Google Search right now.” What should you do next?

✅  The correct answer is:

Empathize and ask the client to tell you more about her concern

Question:

You are nearing the end of a successful meeting with a client, when she tells you, “this all sounds really great, but I do not have the budget for Google Search right now.” What should you do next?

Solution:

  • Empathize and ask the client to tell you more about her concern
  • Explain the return on investment the client can expect and explain why she should make room in her budget
  • Ask the client if her long-term success is worth making room in her budget
  • Find out if the client has someone she reports to who may be able to approve the investment in display