Your client wants to improve his ad positioning. You recommend that one way he can do this is by increasing his bid amount. Why is it a good idea to also explain to your client how this will benefit him?

✅  The correct answer is:

It is a good idea to help the client understand how increasing his bid amount and ad quality will help reach his goal of reaching more customers

Question:

Your client wants to improve his ad positioning. You recommend that one way he can do this is by increasing his bid amount. Why is it a good idea to also explain to your client how this will benefit him?

Solution:

  • It is not a good idea, because the client probably already knows how it will benefit him and you do not want to sound overbearing
  • It is only a good idea if the client shows a high level of interest and tells you he wants to spend more money
  • It is not a good idea to recommend this at all, because it might offend the client
  • It is a good idea to help the client understand how increasing his bid amount and ad quality will help reach his goal of reaching more customers