Why would you visit the Campaign module in Display and Video 360?

✅  The correct answer is:

To execute on campaigns and use the Plan Workspace to build a complete campaign media plan across formats, buying strategies, and inventory types.

Question:

Why would you visit the Campaign module in Display and Video 360?

Solution:

  • To create and manage inventory packages across formats and inventory types.
  • To use the Audience Builder to create custom audience lists and assign them to specific content strategies aligned to your campaigns.
  • To execute on campaigns and use the Plan Workspace to build a complete campaign media plan across formats, buying strategies, and inventory types.
  • To add and manage users and creative users to a campaign.