How can a site be blacklisted from an advertiser’s media buys?

✅  The correct answer is:

Add the URL to a channel that is assigned to the advertiser’s exclusionary channel targeting

Question:

How can a site be blacklisted from an advertiser’s media buys?

Solution:

  • Add the URL to the advertiser’s URL field
  • Add the URL to a channel that is assigned to the advertiser’s exclusionary channel targeting
  • Use the audience composition report and exclude audiences that visit that site
  • Identify the website’s key phrases and use them in keyword exclusion targeting