To access a first-party audience list from a Floodlight tag in Display & Video 360, what step should be taken in Campaign Manager?

✅  The correct answer is:

Assign the Floodlight tag to an audience list

Question:

To access a first-party audience list from a Floodlight tag in Display & Video 360, what step should be taken in Campaign Manager?

Solution:

  • Add a custom variable for audience targeting
  • Add a Display & Video 360 macro to the Floodlight Tag
  • Assign the Floodlight tag to an audience list
  • Set the Floodlight tag to accept Dynamic tags