To optimize the campaign towards viewability, which two approaches can an advertiser take? (select two)

by

✅  The correct answer is:

  • Assign viewability targeting
  • Set the bid strategy to viewable CPM (vCPM)

Question:

To optimize the campaign towards viewability, which two approaches can an advertiser take? (select two)

Solution:

  • Add a pixel to the Default tag in Campaign Manager
  • Only target inventory displayed on mobile apps
  • Assign viewability targeting
  • Set the bid strategy to viewable CPM (vCPM)