What is a benefit of linking a YouTube channel to the advertiser in Display & Video 360?

✅  The correct answer is:

Access to earned metrics, like shares, and channel subscribers

Question:

What is a benefit of linking a YouTube channel to the advertiser in Display & Video 360?

Solution:

  • Access to YouTube masthead inventory
  • Access to earned metrics, like shares, and channel subscribers
  • Availability to frequency caps on all media buys across YouTube and other exchanges
  • Access to Floodlight tag tracking without using dynamic pixels