What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions?

✅  The correct answer is:

The line item’s impressions lost chart

Question:

What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions?

Solution:

  • The “Line Item Settings” CSV
  • The line item’s impressions lost chart
  • A General or Standard report grouped by channel
  • The Inventory Marketplace forecast