✅ The correct answer is:
Generate a Standard report grouped by creative with the eCPM metric selected
What step should be taken to determine which creatives had the lowest eCPM over the last month?
- Generate a Standard report grouped by creative with the eCPM metric selected
- Generate an Audience Composition report grouped by audience with the CPM metric selected
- Generate an Inventory Availability report grouped by site and multiply average CPM by frequency
- Go into the creative section for the advertiser and compare the inline metrics for eCPM