What step would be taken to verify that conversion pixels are implemented and load correctly?

✅  The correct answer is:

Generate a pixel load report grouped by the conversion pixel(s)

Question:

What step would be taken to verify that conversion pixels are implemented and load correctly?

Solution:

  • Generate a Unique Reach report and include Cookie Reach: Average Impression Frequency
  • Generate a Standard or General report and include conversion metrics
  • Check the line item performance metrics for conversions greater than zero
  • Generate a pixel load report grouped by the conversion pixel(s)