How is a display ad served through an ad server?

✅  The correct answer is:

An ad tag calls the ad server when a site wants to show one of the ads

Question:

How is a display ad served through an ad server?

Solution:

  • An ad tag calls the ad server when a site wants to show one of the ads
  • An ad trafficker manually selects the best match for the ad on a website
  • An ad trafficker uploads search banners to the ad server
  • Targeting criteria gets assigned to the ad tag