Shauna is considering using Campaign Manager for her company’s digital marketing efforts. She wants to gain insights to improve their advertising strategy. Which benefit best matches her need?

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✅  The correct answer is:

Campaign Manager’s reporting and optimization abilities allow you to track and improve campaign performance

Question:

Shauna is considering using Campaign Manager for her company’s digital marketing efforts. She wants to gain insights to improve their advertising strategy. Which benefit best matches her need?

Solution:

  • Campaign Manager allows you to reach millions of publisher sites
  • Campaign Manager’s reporting and optimization abilities allow you to track and improve campaign performance
  • Campaign Manager enables sophisticated targeting to reach specific customers
  • Campaign Manager lets you manage all of your campaigns in one place