Tom is setting up Campaign Manager for a new client, Surf-N-Board. Their business is divided into two businesses: West coast and East coast but conversions are on the same website. How should Tom configure their account?

✅  The correct answer is:

Create a parent advertiser for Surf-N-Board with two child advertisers for Surf-N-Board West and Surf-N-Board East

Question:

Tom is setting up Campaign Manager for a new client, Surf-N-Board. Their business is divided into two businesses: West coast and East coast but conversions are on the same website. How should Tom configure their account?

Solution:

  • Create all campaigns within a parent Surf-N-Board advertiser
  • Create two separate accounts for Surf-N-Board East and Surf-N-Board West
  • Create campaigns within two separate advertisers for Surf-N-Board East and Surf-N-Board West
  • Create a parent advertiser for Surf-N-Board with two child advertisers for Surf-N-Board West and Surf-N-Board East