✅ The correct answer is:
Use custom variables, also known as u-variables
How can a travel advertiser capture flights that users search for using Floodlight tags, in order to deliver a tailored message in the future?
- It’s not possible, as Floodlight tags can only capture product data
- Use the global site tag, which automatically tracks this information
- Use a third-party tool, as this data cannot be captured through Floodlight natively
- Use custom variables, also known as u-variables