How do DoubleClick impressions capture information about the viewers advertisers wants to reach?

✅  The correct answer is:

Impressions provide data signals about their viewers and the moment they’re looking

Question:

How do DoubleClick impressions capture information about the viewers advertisers wants to reach?

Solution:

  • DoubleClick’s advanced algorithm predicts where and when the right customers will be looking
  • Impressions provide data signals about their viewers and the moment they’re looking
  • The impressions determine this and update DoubleClick with the result
  • Advertisers provide the impression ID numbers