If you have an offer that’s targeted towards your leads in your database and wouldn’t provide as much value to your customers, what could you segment by to send only to your leads?

✅  The correct answer is:

Lifecycle stage

Question:

If you have an offer that’s targeted towards your leads in your database and wouldn’t provide as much value to your customers, what could you segment by to send only to your leads?

Solution:

  • Lifecycle stage
  • Contact property
  • Buyer’s journey
  • Buyer persona