A lead views a specific page on your website, say, your case study page. You then send targeted follow-up content like one of your more popular case studies. This is an example of what type of email?

✅  The correct answer is:

Behavioral

Question:

A lead views a specific page on your website, say, your case study page. You then send targeted follow-up content like one of your more popular case studies. This is an example of what type of email?

Solution:

  • Transactional
  • Marketing
  • Sales
  • Behavioral