You have one goal for your email, and your CTA should drive the reader toward that goal. In addition to your CTA button, how else can you link to your CTA?

✅  The correct answer is:

All of the above

Question:

You have one goal for your email, and your CTA should drive the reader toward that goal. In addition to your CTA button, how else can you link to your CTA?

Solution:

  • By hyperlinking appropriate copy
  • By editing alt-text
  • By linking images to your offer
  • All of the above