Campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review? (Choose two.) Select All Correct Responses

✅  The correct answer is:

  • Number of installs.
  • Average cost per install.

Question:

Campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review? (Choose two.) Select All Correct Responses

Solution:

  • Average cost per in-app action.
  • Number of installs.
  • Number of best assets.
  • Average cost per install.