Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google App campaign. Why is that?

✅  The correct answer is:

  • Large-scale or very long text in image assets can detract from the viewer’s visual experience of an ad.

Question:

Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google App campaign. Why is that?

Solution:

  • Image assets tend to load slower on mobile devices when there’s text overlay.
  • Image assets with text overlay can only be shown on some Google inventory.
  • Google Ads policies don’t allow more than 25% overlay text on an image asset.
  • Large-scale or very long text in image assets can detract from the viewer’s visual experience of an ad.