Rita’s working to expand a travel app into new markets in southeast Asia. When considering how she should localize app design and payment methods, what should Rita do first?

✅  The correct answer is:

  • Conduct market research.

Question:

Rita’s working to expand a travel app into new markets in southeast Asia. When considering how she should localize app design and payment methods, what should Rita do first?

Solution:

  • Initiate a full app rebuild.
  • Initiate a code freeze on app development.
  • Conduct market research.
  • Conduct competitor surveys.