What are two reasons advertisers should consider engagement when marketing apps? Select All Correct Responses

✅  The correct answer is:

  • A significant percentage of app users churn after three months.
  • Some users download apps and then forget about them.

Question:

What are two reasons advertisers should consider engagement when marketing apps? Select All Correct Responses

Solution:

  • A significant percentage of app users churn after three months.
  • Apps can be accidentally uninstalled.
  • Users who haven’t yet downloaded an app might need extra incentive.
  • Some users download apps and then forget about them.