What’s the advantage to identifying app users with high lifetime value in a Google App campaign?

✅  The correct answer is:

  • Focus marketing strategies on similar users who bring long-term value to a business.

Question:

What’s the advantage to identifying app users with high lifetime value in a Google App campaign?

Solution:

  • Proactively target an audience with most-engaging video assets.
  • Send push notifications to high-value users, reminding them to use an app.
  • Focus marketing strategies on similar users who bring long-term value to a business.
  • Focus marketing efforts only on those users that are already engaging with an app regularly.