✅ The correct answer is:
- Build user base and installs at scale.
- Add campaigns that focus on higher-value installs by focusing on in-app actions.
- Activate existing users with engagement campaigns.
Question:
When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence.
Solution:
- Build user base and installs at scale.
- Add campaigns that focus on higher-value installs by focusing on in-app actions.
- Activate existing users with engagement campaigns.