When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence.

✅  The correct answer is:

  • Build user base and installs at scale.
  • Add campaigns that focus on higher-value installs by focusing on in-app actions.
  • Activate existing users with engagement campaigns.

Question:

When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence.

Solution:

  • Build user base and installs at scale.
  • Add campaigns that focus on higher-value installs by focusing on in-app actions.
  • Activate existing users with engagement campaigns.