Why is conversion tracking critical for Google App campaigns?

✅  The correct answer is:

  • Data captured by conversion tracking powers machine learning.

Question:

Why is conversion tracking critical for Google App campaigns?

Solution:

  • Conversion tracking provides insights that shape push notifications for an app.
  • Conversion tracking enables companies to understand individual user preferences.
  • Data captured by conversion tracking may be used to target specific users.
  • Data captured by conversion tracking powers machine learning.