Why might a cosmetics company that traditionally sells products in stores promote their app?

✅  The correct answer is:

  • The app can let customers try products virtually.

Question:

Why might a cosmetics company that traditionally sells products in stores promote their app?

Solution:

  • The app can help customers buy products they were already likely to buy.
  • The app can forecast makeup products customers are likely to buy.
  • The app can let customers try products virtually.
  • The app can help customers write product reviews.