Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?

✅  The correct answer is:

  • So advertisers know if their ads have truly been seen by users.

Question:

Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?

Solution:

  • So advertisers know if their audience targeting is successful.
  • So advertisers know if frequency capping is working.
  • So advertisers know if users are double-clicking on their ads.
  • So advertisers know if their ads have truly been seen by users.