✅ The correct answer is:
- So advertisers know if their ads have truly been seen by users.
Question:
Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?
Solution:
- So advertisers know if their audience targeting is successful.
- So advertisers know if frequency capping is working.
- So advertisers know if users are double-clicking on their ads.
- So advertisers know if their ads have truly been seen by users.