An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:

✅  The correct answer is:

be disapproved because it mimics a function the ad can’t perform

Question:

An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:

Solution:

  • be resized on the Display Network because it lacks animation elements
  • perform well on the Display Network because it contains relevant information
  • perform poorly on the Display Network because it will frustrate people
  • be disapproved because it mimics a function the ad can’t perform