A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:

by

✅  The correct answer is:

the entire new line of non–stick cookware

Question:

A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:

Solution:

  • the entire new line of non–stick cookware
  • a specific pan within the new line
  • all non–stick cookware sold on the site
  • all cookware sold on the site