“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone

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✅  The correct answer is:

expands or interacts with the ad

Question:

“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone

Solution:

  • expands or interacts with the ad
  • watches the ad twice in a row
  • hovers their finger over the ad for at least 2 seconds
  • watches the ad for at least 2 seconds