Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “”Target and bid”” setting, her client’s ads can show when:

✅  The correct answer is:

the keywords and topics match

Question:

Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “”Target and bid”” setting, her client’s ads can show when:

Solution:

  • the keywords and bid match
  • only the topics match
  • the keywords and topics match
  • only the keywords match