How does Google Display ads grow marketing results for advertisers?

✅  The correct answer is:

  • It harnesses a multitude of signals to place ads against the most relevant content.

Question:

How does Google Display ads grow marketing results for advertisers?

Solution:

  • It calculates the number of times an ad is effectively run on test websites, then shows the ad on all relevant websites.
  • It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences.
  • It determines a user’s primary marketing objective and enables the features that will best achieve it.
  • It harnesses a multitude of signals to place ads against the most relevant content.