How is using non-last-click attribution conversions useful for Performance Planner forecasts?

✅  The correct answer is:

To allocate budgets that drive incremental conversions

Question:

How is using non-last-click attribution conversions useful for Performance Planner forecasts?

Solution:

  • To allocate budgets that drive incremental conversions
  • To take advantage of seasonal trends throughout the year
  • To find growth opportunities regarding device targeting
  • To identify the most profitable location targeting