If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?

✅  The correct answer is:

Viewable cost–per–thousand impressions (vCPM)

Question:

If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?

Solution:

  • Cost–per–day (CPD)
  • Viewable cost–per–thousand impressions (vCPM)
  • Target cost–per–acquisition (CPA)
  • Cost–per–view (CPV)