James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?

✅  The correct answer is:

Buy more ad inventory in that region

Question:

James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?

Solution:

  • Limit the number of times an individual in that region sees the ad
  • Buy more ad inventory in that region
  • Lower the bid for inventory targeting that region
  • Run remarketing campaigns only in that region