Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.)

✅  The correct answer is:

  • Custom Intent audiences
  • Similar Audiences

Question:

Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.)

Solution:

  • Demographic targeting
  • Dynamic remarketing
  • Custom Affinity Audiences
  • Custom Intent audiences
  • Similar Audiences