A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?

✅  The correct answer is:

A revenue-focused bidding strategy

Question:

A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?

Solution:

  • An awareness-based bidding strategy
  • A conversion-focused bidding strategy
  • A consideration-focused bidding strategy
  • A revenue-focused bidding strategy