On the Display Network, enhanced cost–per–click (ECPC) automatically:

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✅  The correct answer is:

adjusts your manual bid up or down based on each click’s likelihood to result in a conversion

Question:

On the Display Network, enhanced cost–per–click (ECPC) automatically:

Solution:

  • sets bids to help you get as many conversions as possible
  • adjusts your manual bid up or down based on each click’s likelihood to result in a conversion
  • sets bids to help you get the most clicks within your target spend amount
  • sets bids to maximize your conversion value while trying to reach an average return on ad spend