Targeting by topic is a good strategy if your client wants to:

by

✅  The correct answer is:

control where his ads appear on the Display Network

Question:

Targeting by topic is a good strategy if your client wants to:

Solution:

  • drive sales on his website
  • actively manage his budget because he has strict cost–per–acquisition goals
  • control where his ads appear on the Display Network
  • reach a specific audience