Viewable cost–per–thousand impressions (vCPM):

✅  The correct answer is:

lets you pay only for impressions that become viewable

Question:

Viewable cost–per–thousand impressions (vCPM):

Solution:

  • lets you pay only for impressions that become viewable
  • applies to all ads that appear in Google Search and on the Display Network
  • counts an ad as “viewable” when 75% of it is visible on the screen for 5 seconds or more
  • lets you bid based on Google Ads’ projected views of your ad