What is a valid recommendation that the Performance Planner can provide?

✅  The correct answer is:

Set a specific target CPA (cost-per-acquisition)

Question:

What is a valid recommendation that the Performance Planner can provide?

Solution:

  • Create alternative versions of best performing ad variations
  • Apply specific bid adjustments to device and location targeting
  • Add a themed group of negative keywords
  • Set a specific target CPA (cost-per-acquisition)