When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:

✅  The correct answer is:

set expectations for customers who are in various stages of the buying cycle

Question:

When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:

Solution:

  • set expectations for customers who are in various stages of the buying cycle
  • increase overall impressions for the ad
  • improve the Quality Score of the ad on all Google properties
  • identify the traffic to your website that was generated by ads