Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?

✅  The correct answer is:

For each ad group, target groups of placements with similar themes

Question:

Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?

Solution:

  • Create a separate ad group for each placement
  • Move automatic and managed placements into separate ad groups
  • Target a broad collection of placements with a single ad group
  • For each ad group, target groups of placements with similar themes