Which bidding option is best suited for an advertiser focused on direct response marketing goals?

✅  The correct answer is:

Cost–per–click

Question:

Which bidding option is best suited for an advertiser focused on direct response marketing goals?

Solution:

  • Cost–per–interaction (CPI)
  • Cost–per–click
  • Viewable cost–per–thousand impressions (vCPM)
  • Effective cost–per–thousand impressions (eCPM)