Which factors should an advertiser consider when deciding on a bidding strategy?

✅  The correct answer is:

User journey complexities, performance, and auctions

Question:

Which factors should an advertiser consider when deciding on a bidding strategy?

Solution:

  • Results, targeted locations, and purchase history
  • Customer search history, competition, and conversions
  • User journey complexities, performance, and auctions
  • Ad schedule and budget