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Which targeting option is best for achieving brand awareness?

October 2, 2020 by Help Buddy

✅  The correct answer is:

  • Affinity

Question:

Which targeting option is best for achieving brand awareness?

Solution:

  • Affinity
  • Custom Intent
  • In-Market
  • Remarketing

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Categories Google Ads Display Certification
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Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
Which targeting option is best for influencing consideration?

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