Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.)

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✅  The correct answer is:

  • Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
  • Location targeting allows ads to be served in the specific geographic locations you choose.

Question:

Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.)

Solution:

  • Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
  • Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
  • Location targeting allows ads to be served in the specific geographic locations you choose.
  • Employment targeting allows you to serve ads only to people who work in a specific field.